No, this is not about a cartoon character's choice for a book club snack, it's about what is being billed as possibly the world's largest book club--One Book, One Twitter. You can read more about it here.
And what book is being read and discussed in 140 characters? Neil Gaiman's American Gods.
Considering that the book club has been in operation for a nearly a month, I'd have to say that it's not an immediate success. A look at Barnes & Noble rankings this morning shows the e-book at 2,999, the mass market paperback at 5,333, the trade paperback at 14,210, and the hardcover at 42,624.
The RTG won't be considering American Gods for inclusion as a kit title since the book came out nine years ago. I do, however, want to applaud the person who came up with the idea of using an older book! (Rant time: Salon, the online magazine, has started a book club. Its choice for the first title to be discussed? The Passage by Justin Cronin. Today is June 10, The Passage had a pub date of June 8--that was 2 days ago! Another point worth noting--the book is 784 pages long!)